Kristin C. Fornal

PROFESSIONAL EXPERIENCE:

February 2007—Present
The London Procedure                           Columbus, Ohio
Freelance Creative Marketing Concepts
Designing and writing promotional materials.

Accomplishments

• Established a process for implementing and executing the company newsletter.
• Redesigned business documents targeting four different audiences.
• Wordsmith information for marketing and internet.
• Developed the presentation banners for national conferences. 

September 2004—July 2006 Talbots                                                            Columbus, Ohio Assistant Manager
Personal and total store sales, business growth in Petite Concept, marketing events (implementing, executing and following-up), providing strong leadership skills (prioritizing, delegating, and decision making), and merchandising products.

Accomplishments

• Petite Concept averaged 35% or better of the total stores weekly sales.
• Planned and executed 17 marketing events generating an additional $17,000 in sales.
• Obtained 25% of the stores compliments in 2005 out of a staff of 15.
• Scheduled 68 appointments resulting in 12 sales over $1,000.
• In 2005 averaged a 3% increase of sales in the Shoes and Accessories Department on a weekly basis.
• Promoted from Lead Sales Associate to Assistant Manager within one year.
• Implemented good negotiating and problem solving skills with dissatisfied customers and challenging employees.
• Provided quality customer service ensuring superior service and satisfaction resulting in a number of loyal customers.

October 2003—August 2004                        
Burton Morris Studios                  Pittsburgh, Pennsylvania
Freelance Public Relations Specialist
Acting publicist to promote artist’s involvement with the 76th Academy Awards and 38th Montreux Jazz Festival, designing media-kit, researching and developing direct mail and e-mail campaigns.

Accomplishments

• Increased media hits internationally resulting in several international interviews. Including: US Air Magazine, LA Times, E! Television, Carnegie Mellon University Alumni Magazine, and Whirl Magazine.
• Developed well-defined, intuitive, and aesthetic media-kit supporting client’s needs while impacting the public.
• Researched and acquired lists for direct mail efforts to target market segments in an efficient and timely manner.
• Updated client’s collectors regularly regarding current news related articles or television interviews. 

September 1999—October 2003
Capuchin Development Center  Pittsburgh, Pennsylvania Public Relations Associate
Writing and designing advertising copy for newspapers, magazines, billboards, television, radio, brochures, newsletters, campaign tools, and direct mail pieces, writing press releases, human interest stories and grants, editing, event planning, media planning, budgeting, corporate and media relations, soliciting donors and sponsors.

Accomplishments

• Embraced and developed this newly created position by implementing public relations and marketing strategies.
• Media spokesperson quoted in numerous newspapers clarifying the mission of the organization.
• Published in several news papers and newsletters in Pennsylvania, North Eastern Ohio, West Virginia, Washington D.C., Maryland, Puerto Rico and Papua New Guinea.
• Planned and coordinated annual golf outing tripling participation over four years. Increased sponsorships by 50% for annual events.
• Developed and implemented a strategy that made the development newsletter self sustaining.
• Increased awareness in the community about the Capuchin Franciscan Friars of the Province of Saint Augustine.

COMPUTER SKILLS:

Adobe Creative Suite 3 Design Premium (InDesign, Illustrator, Photoshop, Dreamweaver), PageMaker 7.0
Microsoft Windows, Word, Access, Excel, Publisher, Power Point
Campaign Associates GiftMaker Pro, EventMaker Pro

PROFESSIONAL DEVELOPMENT:

• Started Masters of Science in Marketing and Communications, Franklin University, Columbus, OH
• Completed Generational Marketing, Advertising and Communications Strategy Training, Columbus, OH
  
• Completed Diversity Training, Columbus, OH
  
• Completed Three Credit Hours in Creative Writing at Slippery Rock University, PA
  
• Completed Time Management Skills Training, Pittsburgh, PA

ORGANIZATIONS:

• 2007-Present The Advertising Federation of Columbus Board Member
• 2007-Present Chair of The Advertising Federation of Columbus Communications and Public Relations Committee
• 2005-Present The Advertising Federation of Columbus
• 2005-2007 Member of The Advertising Federation of Columbus Education Committee
• 2001-2004 Pittsburgh Advertising Federation

EDUCATION:

1998                    Wright State University          Dayton, OH

B.A., Organizational Communications

Present               Franklin University             Columbus, OH

Working on Masters of Science in Marketing and Communications

References available upon request.